Blowing up expectations...
Two good examples this morning on how great companies (and great brands) delight their customers/stakeholders blowing out expectations:
1. I just got an email from amazon introducing endless.com, a new way to shop from Amazon.. if not only offers overnight shipping included with the order, but it has a NEGATIVE $5 price for that shipping (limited time promotion, of course). Amazon shines on a great customer experience, but this one was beyond what I expected
2. On a more financial front, Apple numbers went out yesterday. They got their investors used to take their financial guidance as conservative, but this time when analyst expectations were on the mid 50s (cents per share) of earnings, they delivered an amazing 87 cents per share, up 88% YoY, but way above expectations. The flipside is that nobody will believe their guidance going on... it is too conservative.
1. I just got an email from amazon introducing endless.com, a new way to shop from Amazon.. if not only offers overnight shipping included with the order, but it has a NEGATIVE $5 price for that shipping (limited time promotion, of course). Amazon shines on a great customer experience, but this one was beyond what I expected
2. On a more financial front, Apple numbers went out yesterday. They got their investors used to take their financial guidance as conservative, but this time when analyst expectations were on the mid 50s (cents per share) of earnings, they delivered an amazing 87 cents per share, up 88% YoY, but way above expectations. The flipside is that nobody will believe their guidance going on... it is too conservative.
posted by dave at 5:09 AM
1 Comments:
And how in that case to act?
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