A nice invite to coming to the zoo... with your kids

I still remember a marketing consultant stating that it should be a crime to put kids and animals in the same TV Ad (among other things, because it is so brutally effective in the way it shakes our hearts and moving us to action).. that's something the consultant said about Parmalat's use of kids wearing animal customs and drinking milk.

That memory came back to me recently in Buenos Aires when looking at this billboard inviting kids to come to the zoo. I think it hits many key points:

- it capitalizes on the children's pester power to get what should be a family experience. I can hear "pa!.. sshheevame al zoologico!!" many times over
- it dismantles the potential fear of large animals.. inserting the angle of "every the fearless bear gets born as a harmless little baby bear"
- it capitalizes on every kids anxiety for becoming and adult, feeding it with the admiration of the big powerful animals and their little baby versions that human babies can identify with

and of top of that, the afternoon I spent once with my family at the Buenos Aires Zoo itself is one of nices afternoons I had.. it is certainly an experience that I would recommend.