Analyzing Anderson's Long Tail...

If Newton claimed that the reason why he achieved what he achieved was: ~"If I have seen further, it is by standing on the shoulders of giants."... I can't help but think what Anderson's book would be if you substract from it:

- The almost religious admiration that he seems to have for google. I can NOT believe that he didn't mention youtube at all in his entire book.. and it took him almost 100 pages to even mention technorati.. that seems short-sighted to me.

- the obvious influence that Kevin Kelly's book from a decade ago had on him ("Out of control", and especially "New rules for the new economy"... he hardly gets enough for the economy of abundance as opposed to scarcity. It was way more clear for me when I read in longtail.com his review of Kelly's book one decade later

- Alvin Toffler's entire work, from "The Third Wave", but in particular "Powershift"

Once those three things are substracted, other than the cute graphical depiction of what mainstream misses, few things seem really noteworthy.

However, if you haven't read those, The Long Tail would work as a good way of catching up on an interesting megatrend.

A nice example on building a product (music video+song) awareness with PR and WOM..

OK Go's - "Here It Goes Again" video is getting ~5M video views in about 1 month, plus a lot of the MSM outlets interested on interviewing them (they were in Colbert's show recent).

Yet another example on how a good idea with smart PR and WOM can get famous really fast, and it doesn't take a lot of money

Heard about Bud.tv already?...

Anheuser-Busch has silently complied and paid the Superbowl tax at hefty rates for quite a good time, and now it seems that they had enough of that.

On 9/6th they issued a press release announcing Bud.tv to come out on February '07. It is promised as a 24-hour live and on-demand programming.

The few that are NOT seeing this as a blow to the established mainstream media giants claim that they will need to pay "MSM taxes" just for acquiring traffic...but judging by the decent initial PR they got, I don't think so.. this seems to me a way cheaper alternative.. a potentially more efficient.

Probably the media planners got busy, since their equation is not now how to fit existing programs in Budweiser's media plan, but how to BUILD new programs for bud.tv.

If the Subservient Chicken from Burger King and OK Go's "Here it goes again" (see post above) have proven anything, is that low-cost productions with well thought word-of-mouth propagation can be REALLY cost effective.

from The long tail.. of human emotions

Fidel Castro shows honrando al amigo que se fue (Habla del Che tras conocer de su muerte)

complacency (2).. that makes good people screw up!

Player by player, the brazilian soccer team beats hands down pretty much every other team in the world.. but their performance in the world cup is described by brazilians as dissapointing. what happened?

Well, I dare to say that complacency probably had quite a big role, a friend of mine that lives in brazil had to stand to "what is the date again that we play the final?" when the team was barely in the first round.

And here's a picture that I took recently in a brazilian supermarket: Hexacampeao version of tic-tacs for brazilians.

sure: he has a strong accent.. but his english is not that terrible...

yet another reason to not believe everything that the mainstream-media (MSM) feed us with: they had me convinced that Uribe's english was just embarassing. I don't think so. Not that he doesn't have an accent, but he certainly can get his points across.

complacency... that makes talented people really screw up...

when people spend more time celebrating past accomplishments than trying to come up with new ones... bad things are about to happen... watch this video as an example!