Heard about Bud.tv already?...
Anheuser-Busch has silently complied and paid the Superbowl tax at hefty rates for quite a good time, and now it seems that they had enough of that.
On 9/6th they issued a press release announcing Bud.tv to come out on February '07. It is promised as a 24-hour live and on-demand programming.
The few that are NOT seeing this as a blow to the established mainstream media giants claim that they will need to pay "MSM taxes" just for acquiring traffic...but judging by the decent initial PR they got, I don't think so.. this seems to me a way cheaper alternative.. a potentially more efficient.
Probably the media planners got busy, since their equation is not now how to fit existing programs in Budweiser's media plan, but how to BUILD new programs for bud.tv.
If the Subservient Chicken from Burger King and OK Go's "Here it goes again" (see post above) have proven anything, is that low-cost productions with well thought word-of-mouth propagation can be REALLY cost effective.
On 9/6th they issued a press release announcing Bud.tv to come out on February '07. It is promised as a 24-hour live and on-demand programming.
The few that are NOT seeing this as a blow to the established mainstream media giants claim that they will need to pay "MSM taxes" just for acquiring traffic...but judging by the decent initial PR they got, I don't think so.. this seems to me a way cheaper alternative.. a potentially more efficient.
Probably the media planners got busy, since their equation is not now how to fit existing programs in Budweiser's media plan, but how to BUILD new programs for bud.tv.
If the Subservient Chicken from Burger King and OK Go's "Here it goes again" (see post above) have proven anything, is that low-cost productions with well thought word-of-mouth propagation can be REALLY cost effective.
posted by dave at 6:19 AM
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