A nice example on building a product (music video+song) awareness with PR and WOM..
OK Go's - "Here It Goes Again" video is getting ~5M video views in about 1 month, plus a lot of the MSM outlets interested on interviewing them (they were in Colbert's show recent).
Yet another example on how a good idea with smart PR and WOM can get famous really fast, and it doesn't take a lot of money
OK Go's - "Here It Goes Again" video is getting ~5M video views in about 1 month, plus a lot of the MSM outlets interested on interviewing them (they were in Colbert's show recent).
Yet another example on how a good idea with smart PR and WOM can get famous really fast, and it doesn't take a lot of money
posted by dave at 6:32 AM
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