Wednesday, June 07, 2006

pausing, rewinding and making your candidate accountable..

Debates between the top presidential candidates are a big modern institution. They are claimed by some to have played a big factor of Kennedy vs Nixon in the 60s... and now they are just another example of country-specific relevant content that is digitized, posted on youtube.. and that can be paused, forwarded...(or rewinded) as needed.

It would be interesting to see in 2 our 3 years specific videoclips of the promises, while making the elected candidate accountable for his/her promises in the past.

last night's debate for Mexico's presidency is available on 11 chapters in YouTube (the link actually starts on the part II, since the part I is even more of an ad).

For Madrazo, Calderón, and López this is a key photofinish.. for Campa and and Mercado probably their 15 minutes of fame. And for many mexicans abroad, and many non-live attendees, this might represent an interesting new medium to find out about their candidates ahead of the July 2nd elections.

As per the debate quality per se, IMHO: with 5 candidates on the debate, this is more like a staged fight. A good sales opportunity for political marketeers, but all those soft-balls are hardly a way to really see the candidates in action. At least rewinding and pausing might offer some chances to go deeper than the lean-back approach of watching it while sitting in the sofa.

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