Germany '06: A different world cup moment?

It is that time that we see every four years just days before the World Cup. Many warmup matches happen and in many cases there are few surprises.

Anyway, it wasn't much of a surprise to see Colombia (which didn't qualify for the tournament) beating Poland 2-1 yesterday.. but what was really surprising was finding today that the goals of that mostly uneventful match were #1 and #5 of the most viewed video segments in youtube.

I heard Yahoo paid a quite a bunch to FIFA for having the exclusive rights for online media related to the Germany 2006 World Cup... but does that "Media Goliath" have any chance against the "Army of Davids" that will be posting highlights of every valuable piece of video action, video commentary, or gossip in video? I doubt it.

They should get the feeling that the librarians had of power. Having the power to control information that people want. The bad news for librarians was Google (as much as wikipedia has been quite a hit for Britannica and similars)... but I don't really think they have a change.

I'm reading "An Army of Davids" nowadays, from Glenn Reynolds (bloggers extraordinaire, a.k.a. instapundit).